has reduced the number of Christmas trees in its display windows in Israel and added Hanukkah candlesticks, apparently in response to shoppers' complaints that the Spanish company was marking the Christian holiday while ignoring the Jewish holiday.Zara's customer service representative in Israel, speaking on behalf of the local franchisers, had a difficult time explaining the whole matter:
We, as ZARA franchisers, are obligated to act in accordance with the global ZARA rules," the representative explained. "We have Christian, Jewish and Muslim customers and we are a melting pot for all clients. Therefore, the Israeli branches don't deviate from the international concept and don't look any different from the branches in SpainApparently, the "international" concept is the one used in Spain and other European countries, and somehow, when Christianity, Judaism, and Islam are melted, you get Christianity. Obviously someone forgot to think here. Unless Zara has discovered that its biggest market in Israel consists of Christian shoppers, this decision doesn't make a lot of sense.